This Page Conversation explored the insights from the new Page Navigator Benchmark Trend Report, the only benchmarking resource built from the lived experience of Page and Page Up members.
Kathryn Metcalfe, Co-Chair of the Benchmarking Working Group, and Eliot Mizrachi, Page's Vice President of Content & Strategy, kicked things off with an inside look at the report's findings—from team design and budget benchmarks to portfolio ownership trends and emerging priorities. Watch the recording to learn insights from the report as well as what's next in the full Page Navigator system.
Key takeaways:
- Despite economic headwinds, communications budgets are holding steady or even growing for many organizations, as the function proves its strategic value.
- The communications remit continues to expand, with teams taking on more responsibilities in areas like digital, social media, and ESG. This requires new skills and processes.
- Measuring the impact of communications is a top priority, with teams focused on both output metrics and outcomes that demonstrate business value.
- Communicators are grappling with how to leverage AI and other technologies to drive efficiency, while also maintaining a human touch.
- Download the full Page Navigator Benchmark Trend Report and apply these insights to your own function.